40 Tips that make your website-design great

What separates well-designed websites from bad websites?

Below are few tips that you should look at if you want your website to succeed online. With the help of these tips you can analyze your existing website. These tips will also help you in planning better for a new website design.

make your website design great

Website Graphic Elements

  1. If your Blog has a subscriber service, and if you are enabling pop-ups to subscribe, do not overwhelm your customers with too many pop-ups. Keep the subscription information interesting and short. Here is an excellent article on pop-ups.
  2. Needless to say, Heavy graphics can wreck havoc on page speed. Using JPEG compression is a must.
  3. Many designers struggle with converting the website to responsive (mobile-friendly). A single column design approach is suggested in this case. Here is an excellent guide on Mobile Responsiveness.

Website Colors

  1. Know which colors to use and where to use them. Too many or too less colors would make the design unprofessional. Make sure you read this guide for colors. The difference between a ordinary web-designer and a professional designer is that a professional designer knows how to best use colors to influence the audience.
  2. Website colors
  3. Color contrast is another important aspect you should look at. Many visitors are seniors and face difficulty in reading light colored text. I have always believed in not using Grey in any body text. Light text might prove to be difficult to read for some people.
  4. Web-Safe colors is an outdated concept, don’t worry too much about it.
  5. Once you decide the colors, plan how to want to plan to implement them so that the harmony of the webpage remains intact.

Web Typography

  1. Typography is another important aspect when it comes to web-design. The ground rule is to give more importance to readability. Don’t use Fonts that look too unprofessional, too cursive or that are difficult to read.
  2. Details like font size, bold, italics should also be studied carefully when deciding on the typography of webpages. 2014 has seen a drastic change in this aspect, many new sites have larger fonts in body text and headlines. Internet Marketers are realizing the intelligent use of typography to create desired impressions in the mind of the visitor.

Organization of the various design elements

  1. Any experienced web-designer will tell you that it’s not good to overload your design and fill every empty space with a graphic. Breathing space is essential on each of your webpage, as is clarity.
  2. An Easy Navigation structure is most essential. An easy to navigate website goes a long way in attracting new customers.
  3. As much as possible, try to follow design conventions like placing your logo on top left although creativity is always welcome!
  4. As a ground rule, it is believed that important content should be placed top – left corner of the screen. Any professional designer will also agree that important information should be up top to capture the interest of the user. This also helps in Search Engine Optimization.
  5. Many times websites have unnecessary widgets like Weather, Clock that are not related to your core business. Unless absolutely required, such widgets should be avoided. Why put something on your website that the customer does not need from you?
  6. No site is perfect, you can make it perfect by analyzing your visitor behavior with the help of Google analyticsand other tracking tools. If you want to succeed online, it’s most important you adjust your site if you find something amiss from the visitor analysis.
  7. This is a great tip I got from a veteran online marketer.Always remember, your customer’s point of view is more important than yours when it comes to the design of your website. If majority of website visitors are not liking the design and you are liking it, maybe it’s time for going back to drawing board again and doing adjustments to make the website look appealing to people who are visiting your website.
  8. Is your website dying a slow death? It is if you are not updating content on it regularly. Put a plan in place to update your website with relevant, unique content.
  9. Many business owners with little knowledge of html/wordpress tend to make their websites themselves. This is not suggested unless you have budget constraints. A professional web-design company will take your website to another level since they know what works and what does not work when it comes to online success.
  10. Another aspect that separates creative designers from the rest is their ability to generate a strong ‘recall’ for the websites. Experience web-design companies know how to design WebPages and websites that make the customer come back to the website again and again.

Website Accessibility

  1. Accessibility forms the back bone of the entire website designing and website promotion aspect. What good is a website if it’s not accessible properly to search engines or visitors? Use various tools to ensure website is passing the accessibility tests. Google Page insights and Google analytics can help in this, although there are many other tools available on the internet.
  2. The days of heavy flash website are long gone; if you have Flash on your website, get it changed as soon as possible.
  3. A professional web design company uses tools like to test how the website will look on different screens for accessibility. The most popular tool is Firefox plug-in Fangs Screen Reader Emulator.

Website Usability

  1. gov is a great resource to read more about Website UsabilityLorem Ipsum
  2. Website Usability should be aimed at building s smooth and functional website. The aim should be make it super-easy for the website visitor to find the information he is looking for.
  3. Most business owners forget this very important step – Before your website goes live, gather a small group of people to test and review it, this group should ideally include your employees, few existing customers with whom you have a trusted relation and few people who are not your customers. You will be amazed to see the valuable inputs that you will get.
  4. Don’t go overboard with using all latest technologies. Remember people still use Internet Explorer 8, the number may be less but it’s still there.
  5. Any successful website will always have a feedback section that encourages visitors to leave reviews and the website and blog. This not only helps in improving site function and design, it also helps in developing a bond between your business and online visitors.
  6. Remember, there is no such thing as a perfect website but you can surely get closer and closer with time.

Website Testing

  1. 60% of the websites I see fail this test! Use the PiResponsive tool to check how your website is opening in various devices. You will be surprised to see the results if you haven’t made your website responsive till now.
  2. Have you checked how your website is looking in all these five browsers: Internet Explorer, Firefox, Chrome, Safari and Opera? If not, do it immediately.
  3. Website Testing
  4. As mentioned earlier, people still use old versions of Internet Explorer and a professional web-design company uses tools to see how website is looking in older versions of Internet explorer.
  5. Do not use HTML frames or other elements such <marquee> or <blink>. It became an unwritten rule

Good practices to follow

  1. Have an XML Sitemap, submit it to Google Webmasters.
  2. The <title> tag of each page on your website should be unique and relevant to the page content.
  3. Never, means Never, copy content from anywhere. Not even a single line! Seriously!!
  4. If you don’t have a Facebook page, Twitter account, Google+ page, create one and place a link on your website
  5. Don’t forget to add Bing webmasters also.
  6. Always obey Google guidelines when it comes to content relevancy, avoid keyword stuffing.
  7. Always design and write for people and not search engines.

​With these points, you can surely have a website that meets customer expectations and works how it’s meant to work, that is, get you leads.

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