Improve Website UI (User Interface) & User Experience (UX)

I'm sure you must have come across websites that are excellent in design but terrible in communicating their message. Or, you must have seen some websites that are well-designed, but very bad at navigation and website structure. 

Your website should be top-class in terms of UI(User Interface) and UX(User Experience) if you want your business to succeed online. 

Sometimes websites have great designs but the content is so hard to read that the site looses its objectives.

Here are some tips you can follow to ensure good website usability and visitor retention, this will also help in reducing your website bounce rate.

Improve website usability

The most important tip is to make the typography of your content is suitable. If the site has large paragraphs of text, you should make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, you should always ensure the font size of your website text is big enough and easy to read. Many plugins exist that can be used to offer the visitor the facility to increase or decrease the font of the website on the fly. Some sites have 10-pixel-tall text in Verdana font; while it may look neat, verdana really strains your eyes to read the actual text.

A professional Web design company will always give importance to this factor.

Lost website Visitor

Any website’s primary aim should be to make it easy for visitors to find information that they want on your site. If you have articles on your site and a visitor wants to find one article from entire list, the website should provide a feasible means to enable visitors to do so without any trouble. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

You should also ensure that your website loads as fast as possible if you do not want to lose precious visitors.

Majority of internet users will leave a website if it doesn't load completely within 6 seconds, so make sure the 'crème de la crème' of your website is delivered to the visitors as soon as possible to retain their attention.

Fast Loading Website
Broken Link

Last of all but definitely another aspect is broken link checking, test each and every link, image, script, contact form etc. on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

Many times companies don’t realize that their contact forms are still going to test ids so it’s essential to do a careful check of all web forms on your site.

Good User Interface & User Experience will benefit your business.  To achieve customer trust and get repeat visitors, make sure you have a good site navigation, typography, fast load page time and other critical components in place.  

Hire UI Experts for your web-design project.

Contact us if you are looking for a professional team of designers who have a deep and actionable experience of the various concepts when it comes to human and machine interaction.  GetPromoted has more than a decade of experience in designing websites that are well structured and professionally designed. 

About the Author

Nitin Jain has more than 12 years of hands-on experience in Digital Marketing, Corporate Communications, Website Design and Mobile Application Development. He founded GetPromoted, a professional website designing company in Gurgaon, to provide quality online marketing services. Nitin is a regular speaker at various conferences and has been covered by publications including The Economic Times and Hindustan Times. Under his leadership, GetPromoted has won numerous International Awards.