Sometimes sites have great designs but the content is so hard to read that the site looses its objectives. Here are some tips you can follow to ensure good website usability and visitor retention, this will also help in reducing your website bounce rate.
The most important tip is to make the typography of your content is suitable. If the site has large paragraphs of text, you should make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, you should always ensure the font size of your website text is big enough and easy to read. Many plugins exist that can be used to offer the visitor the facility to increase or decrease the font of the website on the fly. Some sites have 10-pixel-tall text in Verdana font; while it may look neat, verdana really strains your eyes to read the actual text. A professional Web design company will always give importance to this factor.