Video marketing can be a great way to draw in a bigger audience and engage more of them. However not all videos live up to that potential, and in many cases the reason they don’t is because of several common mistakes.
If you want to ensure that your video marketing campaign is able to succeed, there are 4 common mistakes in particular that you should try to avoid:
Creating videos that are too long
Bigger is not necessarily better – especially when it comes to the duration of your marketing videos. Nowadays bite-sized videos that are short, direct and tightly-focused perform much better than their longer counterparts, so you should try to avoid producing videos that are over a minute in length.
Trying to push sales or promote products heavily
Just because you’re creating videos for a marketing campaign that doesn’t mean you should always use a ‘hard sell’ approach or promote your products heavily. Ideally your marketing videos should be part of a larger campaign that gradually convinces viewers they want to buy your products or services – rather than trying to foist it on them forcefully.
Forgetting about the screenshot and title
In most cases the first things that viewers will see of your videos are its title and the ‘preview’ screenshot – so if you forget about them, it could have a dramatic effect on the effectiveness of your videos. Keeping that in mind you should make sure both are convincing enough that viewers choose to click and watch your video. On top of that other elements such as SEO that may make your video more visible and easier to locate are also important.
Not tailoring the content for the platform it is published on
Nowadays there are lots of different platforms where you can publish your marketing videos, including YouTube, Facebook, Instagram, Twitter, and so on. Each platform is unique in its own way – both in terms of the video parameters as well as the audience that frequents them. If you want your videos to live up to their potential, you need to tailor them to the platform they’re going to be published on.
If you can avoid all of these common mistakes, you will find that your videos perform much better and are able to fulfill their goals more effectively. Of course there are other areas that you will want to focus on as well – such as creating compelling, high quality, and impressive content that is able to stand out and get the attention of viewers.
The good news is that creating videos for marketing isn’t as difficult as you might imagine, and in fact all you need is a way to record footage and a video editor for Windows. For the latter you may want to try using Movavi Video Editor, as it is an easy to use yet powerful video editor that will give you everything you need to produce impressive videos.
Using the features in Movavi Video Editor you can compile videos by merging them together, rearranging the sequence the clips are in, and trimming out any unwanted segments. Additionally you can then enhance the quality of your videos, fix common issues, add background music or a voiceover, apply special effects or filters, insert captions, include animated transitions, and more.
In a nutshell that should take care of pretty much all your needs when you want to create marketing videos. More to the point with Movavi Video Editor you won’t need to worry if you have no experience using video editors in the past, as its intuitive approach will make it easy for you to experiment and familiarize yourself with its features.