Link Building, Research & Management

Building backlinks is one of the most critical activity in an SEO campaign. This list of tools for quality link building will help you in increasing backlinks to your website in a google-friendly way.

Ahrefs

Ahrefs is an amazing tool that tremendously helps with off-site optimization. With Ahrefs you can monitor your rankings while you research back links and monitor your back link campaign efforts. Inside Ahrefs you can find out who is writing about the most trending topics in your niche to help you know the type of content to write and what visitors want to read about.

Tool Description

With their crawl report feature you can also regularly test your website for a variety of metrics and help identify some of the most common on-page optimization errors that can result in lower rankings.

Once your website is ranking it’s very important to stay on top of your brand and who is talking about and linking to you. With Ahref alerts you will be notified when someone is talking about you and linking to your website.

✔ Back link checker
✔ Competitor analysis & rankings
✔ Discover trending content in your niche
✔ Track your keyword rankings in real time
✔ Crawl audit
✔ Keyword and brand mention alerts

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BuzzStream

BuzzStream makes link building and outreach and 10x easier.

Tool Description

One of the hardest parts of quality link building is not only identifying the best places to obtain back links from but actually finding the right contact information and knowing what to say when you reach out to a website owner. With BuzzStream you can identify the right sites, keep track of their contact information, see a website’s stats and social metrics, and see when you followed up.

With a click of a button, BuzzStream will show you who has previously promoted you so you know who may do so again and with their advanced search feature you can sort all your back link opportunities to identify those that should be at the top of your list.

✔ Find back link opportunities quickly
✔ Discover contact information easily
✔ Monitor your back link efforts easily from one dashboard

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CognitiveSEO

Cognitive is an effective SEO tool for analyzing the health of a website from a backlink and content analysis to rank tracking.

Tool Description

Any successful SEO campaign looks at what competitors are doing. Knowing this information helps to stay on top of competitors marketing efforts so you can stay one step ahead.

If a website dropped in rankings suddenly, the tool helps to identify what may be the cause so you can quickly work on correcting the issue so your rankings can return again.

✔ Comprehensive back link audit
✔ Side-by-side back link comparisons
✔ Idenfity link opportunities to find new quality back links
✔ Emailed back link notifications, SERP changes and more
✔ In-depth keyword analysis and tracking
✔ Local and international tracking
✔ White label reports
✔ Shared team and client dashboard

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Google Alerts

Google Alerts is a tool that helps monitor the web for new content. This Google tool is an easy way to keep track of trending topics, interesting content and new content you were unaware of.

Tool Description

One of the most useful features is scheduled alerts which allows you to specific what type of content you would like to be notified about and how frequently. From an SEO and SMM perspective, this is particularly helpful to stay on top of trends in your industry, be able to share news, know when others are talking about you and find potential content writing and back link opportunities as well.

Put in your company name or your client’s company name to be notified when the name appears on the web. Also put in your competitors to stay on top of what they are doing and to see if you can piggyback on any of their strategies.

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Help a Reporter Out

Help a Reporter Out provides opportunities for business owners to be connected to journalists who are looking to cover stories about their area of expertise. This tool provides an excellent way to obtain real media coverage and grow your business and website.

Tool Description

These opportunities can also help with obtaining back links. With HARO you can select the industries that you can be a source for and monitor for daily requests in those areas. When you find a story that matches what you’d like to talk about, you can submit a pitch to the journalist for the opportunity to be covered.

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Link Bird

Link Bird is an search engine optimization service provider that focuses on link building, content creation & marketing. The platform was designed to allow users to build their networks, optimize their websites, and improve their overall brand reputation so that they rank higher on search engine results. The Link Bird software walks users and their teams through the entire content creation and marketing process: content research, planning, creation, distribution, analysis and link building workflows.

Tool Description

After careful analysis and planning are made, link Bird provides users with a variety of tools to improve and make their workflow faster. They also provide time-saving campaigns to acquire useful contacts and backlinks. Detailed insights and statistics are also provided to help users monitor their campaigns, track progress and improvement, and evaluate current practices that affect search engine rank placement. Link Bird offers some of the top-notch SEO services in the market such as the following:

✓ Daily backlink checks and keyword analysis
✓ Link, project, contact and mail management
✓ Website research focused on link building and content seeding
✓ Consistent reports exported through PDF
✓ White label and API integrations

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Link Patrol

Link Patrol is a WordPress plugin that helps to identify any outbound links that could be causing trouble with a website’s rankings.

Tool Description

Link Patrol scans a website and identifies all websites that have been linked to within posts as well as the anchor text that was used. From a single screen, users can add a nofollow tag or strip the link of the URL. With a click of a button, the code is updated.

This tool is particularly helpful for websites with a large amount of content or older websites that would otherwise be very time consuming to go page by page looking for this data.

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Link Prospector

Link Prospector is an easy and inexpensive way to identify back link opportunities. Content marketing is essential for driving traffic to a website but if no one knows about your great content it won’t do you any good.

Tool Description

Link Prospector provides 16 different types of reports that are outreach focused to help you quickly identify high quality link building opportunities. These reports include:

✔ Guest post opportunities
✔ Bloggers and writers
✔ Journalists
✔ Active and engaged communities and blogs
✔ Resource links and pages
✔ Organizations
✔ Giveaways and donations
✔ Directories
✔ Commenting and forums
✔ and others

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