8 Social Media Trends to watch out for in 2018

Social media marketing has seen a tremendous rise in the years 2016 and 2017, with no sign of slowing down. 2018 is going to see social media marketing take center stage of marketing activities of brands with new strategies, plans, etc. From startups to MNCs to political parties all are riding on the waves of increasing visibility on social media and hence are paying more and more attention on social media marketing.

social Media

With 2018 around the corner, here are the ten social media marketing trends we think is going to rule the year-

  1. Instagram stories are going to rock- When Instagram started Instagram stories similar to Snapchat stories, the company itself would not have thought that it is going to be that big. But, with 200 million people monthly using Instagram stories it has easily surpassed Snapchat stories by 50 million users. Every brand would like to catch on this opportunity and would use Instagram stories for their promotion.
  2. Influencer marketing would increase- Influencer marketing has been among one of the major brand promotion strategies used by companies. According to a survey, 94% of brands were satisfied with the result of influencer marketing. From product based companies to service based companies, everyone tried their hands on influencer marketing and achieved amazing results.

    In the year 2018, more and more brands are going to use influencer marketing as a means to promote their products and services.

  3. Augmented Reality would be on rise- With Apple launching augmented reality experience in its newly launched iPhone 8 and X, the race to build AR apps for promotion purposes would be on rise. Companies like Nykaa and Yelp are already using AR to help their user make better choice regarding their purchases.
  4. Generation Z becomes the focused target audience- The millennial generation has been the main area of focus in social media marketing. But a research by Goldman Sachs shows that in the year 2018, Zen Z would be the major center of focus for brands.

    Since this generation is just entering the labor force with a purchasing power that is more than millennials, brands are certainly going to shift their attention. Also, since the Zen Z is more inclined towards using Instagram and Snapchat, one would see major investments in these social media platform.
  5. Brands would focus on live-streaming- Live streaming was majorly started as a means for individuals to broadcast themselves. But, very soon it became one of the best tool for brands to promote themselves, their product/service and connect with their target audience.

    Take for example what Buzz-feed did to garner attention through live streaming. They live streamed a video where two people were putting rubber band on a watermelon one by one till the watermelon burst. The video lasted for 45 minutes and at its peak time had a viewership of 807,000.
  6. More focus on messaging platform- Social media has for long been the major platform for targeted advertisement of brands. But, in doing so they have heavily missed on the use of messaging platforms which has a user base of more than 2.5 billion people. For the year 2018, we can expect brands to greatly utilize the power of these messaging platform to increase customer reach.
    With several messaging platform like Whatsapp, Hike, WeChat, etc., companies have ample amount of opportunities to market themselves.
  7. Chatbots- Chatbots developed for different purposes saw a rise in the second half of 2017. The year 2018 would see a further rise in number of chatbots application riding on the wave of artificial intelligence. From answering people’s question to promoting a brand, bots are being used everywhere by business to support their marketing activity. Even Facebook has integrated chatbot to Facebook messenger. Therefore, a business can use it to provide answers to frequently asked questions, provide customer support, etc.
  8. Twitter changing for good- Twitter is the one social media platform that became stagnant after it’s initial success. In the year 2017, it has hardly seen any significant rise in its user base. The leadership team in Twitter, aware of the situation would try their level best to bring Twitter back in the social media game. While we have started seeing some changes being made on the platform like increasing the word limit from 140 character to 280 character. More changes would be seen in near future to make users spend more and more time on the platform.
    that this might restrict the freedom of speech of people, but we leave that for our audience to decide.

Social media marketing is only going to get bigger and more diverse in the coming years. These are the 8 social media marketing trend that we think is going to rule in 2018. Do share your opinion in the comment box below.

Leave a Reply 16 comments

Arun - January 8, 2018 Reply

Awesome post. I would like to suggest to all to read this content to boost any type of business globally.

    Hedy - July 10, 2018 Reply

    Pretty nice post. I actually have really enjoyed surfing your blog posts. I am subscribing to your RSS feed and I also hope you write again soon!

Raghav - May 6, 2018 Reply

This blog will really help every SEO and digital marketer. Looking forward to more such great SEO posts from you, Nitin!

Isneha Choudhary - September 4, 2018 Reply

Thanks for this Great Post, Nitin Jain. Really Appreciable post by you, many thanks to you.

Aviroop - September 14, 2018 Reply

Hi Nitin, Thanks for sharing awesome content as always! The trending social media techniques are more liable and will be more effective for any business. This is really important and especially Instagram as a social media trend is an effective one too.

ramakrishnan - September 22, 2018 Reply

Social media is one of the best marketing platforms only when we avoid the above social media marketing mistakes. Thanks for sharing this valuable information. These are very useful tips for marketing on social media.

Aliya Khan - September 24, 2018 Reply

Nice Article…!!!! I learn a lot of things because of this blog. Thanks for sharing such a helpful article to avoid the social media mistakes.!!!!

Udit Khanna - November 30, 2018 Reply

Thanks for sharing such an useful information.
Social media marketing is the best way to boost your sales, there are many social media platforms like Linkedin, Facebook, Instagram etc, but you should know all the new trends of social media marketing.

Udit - December 27, 2018 Reply

Thanks for such a great article…Social media platforms try to come up with new features that add different dimensions. These enhancements help the users in engaging in a number of different ways with their favorite brands online. It also gives marketers a chance to captivate their audiences through an array of tools and tactics.

Dia Sharma - March 6, 2019 Reply

Thanks for sharing such a piece of useful information. Social media marketing is one of the best ways to boost your sales and branding.

Seo service - March 26, 2019 Reply

I am very pleased to find this blog. I want to thank for your time for this wonderful read!!! Keep Sharing, I’ll surely be looking for more.

V Social Media Marketing - March 26, 2019 Reply

Instagram is the fastest growing social media platform, where user engagement to this app is increasing way faster than any other existing social media apps. The reason is itself clear as we can see that it much easier to use and more convenient with its features as well.

Digital Marketing Expert - April 15, 2019 Reply

amazing articles looking forward to more informative blogs.

Digital Marketing Expert - April 15, 2019 Reply

WOW!! This blog is really very helpful to many people. Thanks for sharing it with us and all your valuable input on this topic.

Vinay - June 19, 2019 Reply

Wonderfully Shared post!! thanks for sharing this great content to my vision, keep sharing. Thanks a lot!!

Manasa Thakur - June 29, 2019 Reply

Social networking has taken SEO trends and techniques to a whole new level, businesses get to know more about customers and their needs than ever before. Very informative article ever.

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