Thinking to vast up your business? Want to extend the reach of your ideology to the world? SEO provides you with that kind of platform. Just few clicks and here you are in the notice of the people. No wonder that the digital marketing is going to be a prime source to drive traffic and customers in coming future. Simple yet. Isn’t it!

Misconceptions on SEO

With increased use of smartphones and tablets, net US mobile advertising had projected to increase to $28.48 billion in 2015. Content marketing generates 3 times as many leads as traditional outbound marketing. Globally, 46% of consumers with a digital device used social media to help make purchase decisions.

Without denying the fact, your business can develop its online marketing strategy for very little cost and can potentially replace costly advertisement channels such as Yellow pages, magazines, television, etc. Secondly, you can see in real time what is or is not working for your business online and you can adapt very quickly to improve your results. With SEO, you can encourage your prospects, clients’ and followers to take action, visit your website, read about your products and services, rate them or buy them and provide feedback which is visible in your market. So, it doesn’t take long for good publicity to enhance the prospects of your business.

However, we need to see to the other side of the coin as well. There are some common misconceptions that need to be dispelled. Even Google has tried to set this straight by acknowledging that Meta tags are no longer ranking factors they consider. SEO is not a one-time task; it’s a process and one that is never finished. Staying atop the rankings is a constant battle.

search engine optimization

There is more to SEO than the right keywords with the right links. SEO is an evolving industry and if you want your website to remain relevant, you will have to keep up. People believe “you can’t start now”. Why not? You can roll out an effective SEO strategy at any time. Do some research, create a plan, and implement it. One of the highly misconception “Startups don’t need SEO”. SEO is EXTREMELY beneficial for startups, apply it and drive traffic to your site.

It is important to have other websites link to your website. But quality trumps quantity. One link from an authoritative website is better than links from five blogs which are irrelevant. Very last misconception, use of social media will not Guarantee a higher ranking but can lead to more visitors, which can thus help to increase your ranking.

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SEO is so all-encompassing that audiences have access to information at any time and any place they want SEO examines thing like what is being viewed, how often and for how long, etc. With the closing, SEO is really a Smart Move.