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What is Search Engine Optimization(SEO) and why is it needed?

If you have a business, you need a website. Writers looking for a medium, businesses are looking for new forms of advertising, schools, restaurants, clubs and just about everyone else is catching on to the fact that a good website does more than just represent the content on the page. A good website helps to increase one’s corporate presence. 

Search Engine Optimization SEO

However, the vast majority of those trying to increase online exposure for their goods, services or ideas aren’t doing everything they possibly could to help make their websites get more leads for them. Putting up content you are passionate about isn’t going to be enough to help get you the results you are looking for from your website.

What is Search Engine Optimization(SEO)

black hat and white hat seo

There are many important steps to take and modifications to make if a website is to be given the best possible chance at succeeding and bringing in more business. While each of these should be considered individually when designing and creating content for a website, the larger picture is making an overall effort towards Search Engine Optimization, or SEO. 

The term SEO has come to mean different things to different people, but there is one thing of which all website owners can be sure when it comes to online marketing -  By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. 

Do I need SEO for my website?

Even before Google came into existence, people have been looking for things by scanning through various kinds of directories, catalogs, lists and other compilations. Now, just like then, the things which are most clearly identified and easy to find are typically the first things seen when someone goes looking for a particular word or phrase. For example, when someone would search a library for books about building fences, they might find similar materials about laying mortar or landscaping, but they are usually hoping to find something about fences quickly, which is one of the reasons people spend so much time making lists.

Optimizing a website for search engines helps it to show up in user results more often by satisfying many conditions the search engine is looking to meet when those users perform their searches. Relevance is an easy marker as explained in the example above, but there are many other things a search engine looks for when determining where a website will appear in search results, or if the website will even appear at all.

There are many other items which can affect a website’s search ranking, including the following:

There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved.

Basically, SEO is what makes websites get seen and become profitable. Whether those pages feature written content, videos, songs or other audio files, charts or other content, the key to bringing in advertising and other revenue is to first bring in more visitors. This is why everyone with an online presence can benefit from Search Engine Optimization and the various benefits it provides to a website with a diligent host.

Keyword Research and Implementation

Keywords research

Proper Keyword Research and implementation are crucial to creating quality advertising copyComing up with great content is important to for any website, but before that you need to find the right “relevant” keywords. You should implementing them in ways that look natural and read in a fluid fashion.  

There are many ways to search for the right combinations of single words and keyword phrases to make your post pop in search engine results.

Using  the Keyword Planner Tool  will quickly give a good idea of what phrases are being searched for on the popular search engine, along with the frequency of those searches. Google Adwords and Keyword Planner is an invaluable source for advertising data and paying a visit to the website is recommended. That process will be explained later on, but it’s still worth mentioning as a great tool for doing keyword research.

Analyzing your online competitors

Competitor Analysis can majorly help you in optimizing their websites as per industry standards. Look at the phrases other producers of similar content are using, then find ways to implement some of those phrases which really gel with the content you’re creating.

For example, finding questions people are asking often and putting them into your content is a good way to make it show up more often in search results. Even answers which are frequently found have a good value, as long as they are rewritten in a unique way and new information is included by the writer.

competitor analysis

With the many different resources available for finding keywords, it shouldn’t be too difficult to get through this stage of Search Engine Optimization successfully. The usual problem is that content creators can have difficulty putting the individual words and phrases they find into a piece of copy while maintaining a natural feel and flow in the text. Because one person doesn’t tend to think exactly like the next one, some writers may have a hard time finding natural fits for phrases and words.

There are ways to deal with this, of course. Practice helps to improve many different skills a person might acquire, including the proper implementation of keywords. Editing can help too, but these skills take time to develop and many business owners creating their own websites don’t have the advertising knowledge and experience to get things right the first time.

Many content creators who just want a quick increase in exposure look for content scrapers, article spinners and other programs to do much of the hard work for them.

These tools have their place, but it isn’t typically in the inner workings of any website getting lots of traffic and advertising revenue. Scrapers look for content which hasn’t been accessed by many users in a long time and are just one of a few different tools one could use to feed infomiation into a spinner, which does the actual work of “rewriting” the provided content. This is accomplished with a number of swaps for synonyms and other minor tweaks to create something which looks unique in theory, but all too often can be seen for the copied content it really is by most readers.

This is why it is so important to get real, live people creating the content for a website. If the business owner behind a new website doesn’t have the proper experience for finding keywords, writing content and properly implementing the researched words to maximize website exposure, they would be best served by seeking help from a person rather than a program. Popular search engines like Google are constantly changing the algorithms for how their websites detect and keep track of different pages and their rankings, so it’s typically cheaper to look for writers who can quickly update to a change rather than buying new, upgraded programs for every update.

For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help them to stand out for readers. If those links appear to answer a question or concem the reader might have, then they are even more likely to click those links and get the ball rolling, which is what driving up website trafiic is all about. This is why link building, a process which is very important to website success, will be covered next.

Back Links

Link Building is an indisputable part of the Search Engine Optimization process. Connecting a website to the rest of the Internet without links isn’t impossible, considering the fact there are many different content creation companies willing to do the work for you. However, the costs for this kind of work can ramp up quickly, making Link Building through a third party too costly for most new websites. Also, in addition to building those links traveling outward from your website, you need to create Back Links — links on other popular and high-ranking websites which lead into your website.


How do you manage this? You can’t just go start dropping your link all over the Intemet, or you’re likely to get your post or advertisement ripped from the majority of websites. Well, there are a few different, good ways to build Back Links, some of which are more effective than others.

First, consider dropping a link back to your main website in any other websites you may be running. Using one business platform to increase exposure for another is just a good idea, even if you don’t happen to be getting much traffic at those other websites. This one generally costs nothing but some time, so it’s certainly one of the most affordable ways to build Back Links.

Second, look at any forums, blogs, message boards or other chat services you might be using. In many of these environments, it is acceptable for users to give contact information and even drop links to their websites, as long as they do it in a certain way. Adding links and information to a forum signature, for example, is a good way to quickly spread awareness about your website, especially if you post often on a specific forum. Remember any additional trafiic is typically good for your website ranking, so getting people to visit is the most important thing.

Third, take a moment to consider some of the most popular websites you already have links going to on your own website. Is it possible for you to post content on any of these? You could be building Back Links leading from those popular websites that hundreds of thousands or even millions of other people regularly use. These links aren’t always in blocks of written text like articles, reviews or other advertising copy; they can show up in speeches, songs, videos and other forms of media. This is why marketing on YouTube can be especially helpful for those knowledgeable enough to do it.

Analize backlinks

While that is sure to be covered in more detail, there are still other ways to establish Back Links. Paying to have your website advertised on other websites is always an option, maybe even a viable one if you can get a good deal on space at a high-traffic website. This is usually not an option for fledgling websites, but those with the money to pay for it might enjoy the benefits of this advertising method. Still, that kind of mechanical traflic doesn’t get the same results from search engines as the organic traffic generated with the first three methods.

While the previous three ways to build Back Links are more or less free of financial cost, that last one is usually prohibitive for new websites, which don’t have a lot of capital with which to work. Finding a good balance between the various “free” forms of building Back Links and the Pay Per Click advertising many people are using today is key to getting your Back Links covered.

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your Website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the standard links; you’re promoting yourself and your Website out there, so act like you’ve got something good to offer.

Link Building

The Intemet, or World Wide Web as it was once known, really is a kind of web. Websites feature links that lead to other websites, featuring yet more links leading to still more websites, and so on. Becoming a memorable part of that web will take lots of work and involve creating many links to other parts of the web, just like other websites do. Link Building is arguably one of the easiest steps to Search Engine Optimization, since links don’t really need to be written or phrased in a certain way.

Link Building

There are really only two ways that the value of any particular link is measured. Any link that does well in both of these scoring fields could be considered a solid link and a benefit to your website. As for the methods, you may have guessed them already.

First, links need to actually be of interest to the reader. They must be relevant to the reader’s concerns and answer a question, provide advice, show images or do something else that is beneficial to the reader. This might sound tough, but it’s really not. For instance, if you’re operating a website teaching people how to properly prepare and cook meats, then you will want to add links to images of Well-made burgers, steaks, chicken and other meat, or links to Government websites (FDA, for one), which talk about the correct internal temperatures for cooking meat.

Giving readers relevant information and links to interesting third party websites is definitely the easier of the two methods for creating quality links. Link Building is about more than just giving people the information they asked for though; if they never see those links, then those links aren’t really any good. Because of this, writers need to add links to highly ranked websites. Pages which usually show up on the first or second page of a search engine’s results are the kinds of places you should be trying to link to.

Why Would you want to do that? Well, linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to make more conversions from your website visitors and ultimately lead to an increase in sales. Not to mention, this is a good precursor to creating top back links in the future, once you’re done building links from your own website.

Link Building

That’s not to say there’s ever a good time to stop strengthening the connection between your own website and the rest of the Internet. Making links is always good, if they’re good links. The thing is, in addition to Link Building and creating pathways to popular, informative parts of the Intemet, you also need to build Back Links for Search Engine Optimization purposes. These are links going back to your website from outside websites; very similar to links going outward from your website, but not quite the same. That’s why Back Links will be covered in detail later.

Remember, there is no one miracle way to optimize your website for search engine standards and start bringing in new visitors. It is a long process, but hopefully it doesn’t seem so complicated anymore with all that you’re leamed here. Keep reading to leam even more methods for improving your website’s standing and beating the competition for those top ranks on Google, Yahoo, Bing and other search engines.

Directory Submission

Content Creation is an important step in adding value to any website, but getting that content seen by the millions of people using the hiternet is another task. One of the ways people with little to spend on advertising get the word out about their website is by submitting information to one or more directory services.

Directories have been around since well before the invention of the Internet. Even if you can’t remember the last time you used a phone book to look up contact information, they were a valuable source of phone numbers and addresses for ages. People have been sorting pertinent information in various directories since ancient times, and the practice is still in use today and now, on the Internet.

Directory Submission

Submitting content to various directory websites is typically free. There is a need to provide some information and numbers, but the process is relatively fast and easy, usually taking just a few minutes to complete. While it may take one directory longer to update its database than another, it is generally accepted that infonnation added to these directories is recent as of the last 24 hours.

Now, you may be thinking that there’s little reason to add your website to any Internet directories. After all, who goes searching for directories when they’re looking for information, goods or services online? People rarely do, but search engines all take advantage of these free sources of raw information when compiling their lists of results. They would hardly have any results at all beyond the first two or three pages if these free directories weren’t keeping track of everything on the Internet.

Some directories which promise faster results may also charge for the privilege of having your website included. Google is known to promote high-paying clients by placing their ads at the top of search results, even above the best likely match for what the user actually searched. Services like this are best for larger companies with plenty of money to spend on advertising, since they can become rather costly rather quickly.

However, Google also offers free inclusion for small companies looking to advertise only to local web users. This is done by comparing postal codes and other identifiable information. It isn’t a program they often advertise, but it is highly useful for those with a local business in a small town who want everyone else around to know they exist. There are basically no other ways to get advertising for free, on the Internet or off, so this is one service every small business should be taking advantage of to promote their goods or services.

Directory Submission is just one small part of Search Engine Optimization, one piece which fits in with all the rest explained in this eBook. It is often the first piece most webmasters take care of, since a website doesn’t really need any kind of content for it to be registered on the various directories available. It may seem negligible, but anyone who really wants their website to make it already knows that they need to utilize every resource available to them.

high pr directory submission

Dozens, hundreds or even thousands of other websites are out there, all looking to grab up the attention and business of the same users you’re after with your own website. To let all of them get this small advantage over you would be a foolish mistake — do not underestimate the importance of appearing on those directories.

Because the names and locations of directories change often, it would be difficult to list them all here. Finding the directories is easy enough using any search engine, plus those searches should provide the most up to date results possible, so it’s a better method for finding them anyhow.

Competitor Analysis

In business, regardless of the particular field, it has always been a good idea to look around and see what competitors are doing, then try to apply what’s working for them to one’s own website. This isn’t always possible, especially for websites dealing with very niche goods or services, but there are some universally good moves which would benefit most websites, like crafting a catch page to collect infomiation from visitors, whereby a phone, email or other advertising campaign could be launched.

Knowing how to conduct a proper Competitor Analysis isn’t something every webmaster can be counted on to do. Some people are just creating their first website and have relatively little experience in scouting the competition, but even these users have very likely browsed the Internet before; they know What they like to see in websites and they know What they don’t like to see in websites. This means that even new managers of websites have some knowledge about how to do Competitor Analysis, even if they don’t realize what they know.

seo competitor analysis

First, check out websites offering goods or services similar to those being offered on your own website. If you’re trying to sell grills, look for grilling websites; those selling linens, look to websites dealing in the same. This is a good way to find specific keywords and phrases which are often used when talking about the good or service in which you deal. For example, phrases like “soft and comfortable” or “high thread count” are typically used to describe sheets, not grills, so it would make much more sense for them to appear on websites about the former rather than the latter.

While seeing what is present on a website can help you determine what should be added to your own, there is knowledge to be gained from seeing what is not included as well. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Product descriptions are important for telling consumers about what they’re buying, but they aren’t the most important part of making a sale. That would be the product title, which typically contains the words people go searching for when they want to buy something.

Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the best types of titles around. For those who regularly sell on websites like eBay or Amazon, this is common knowledge. For everyone else, simply going to those websites and scouting out top sellers will reveal the kinds of titles they create — as well as clues to titling procedures you can use on your own website, if that’s at all applicable.

Competitor Analysis SEO

Besides looking for established companies and Internet presences to learn from, you can also pick up some good tips and quick information from up and coming companies that are suddenly doing well in the rankings. If you’re surprised by the sudden appearance of a website doing something similar to your own, don’t be afraid to give the place a look. It could be hosted by a more diligent staff which regularly looks for the hottest keywords and phrases and makes a point of using them often on the website. While amateur websites from novice hosts don’t usually have much to offer, be on the lookout for those that really blow up.

Be aware that if you should run into any measurable amount of success, then other hosts Will probably be visiting your website to do a similar kind of Competitor Analysis. This isn’t a bad thing at all, since every unique visitor to your Website who clicks through pages and maybe an ad or two is still helping you out. Once they are established, great Websites have a way of generating their own traffic, even Without much oversight from the website manager. One of the keys to arriving at that place with your own Website is to find what’s Working for other Websites and start doing it on your own.

SEO Competitor Analysis

Remember, this is more about adapting than imitating. You don’t want to directly copy from another Website, and you can add your own unique voice and twist to Whatever you find on other Websites before adding it to your own.

Content Creation

Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Once those keywords have been found and compiled into workable phrases, it’s time to start the Content Creation and begin writing sales copy, product descriptions, articles and whatever else it takes to fill up a website with words worth reading.


The most important thing to remember about creating content is that bringing in visitors and keeping them coming means there has to be unique content which they can’t find anywhere else. Are you passionate about crafting furniture? Well you’re probably not the only one, so writing the Internet’s thousandth article about crafting chair legs probably isn’t going to tum too many heads. Coming up with unique and interesting materials for crafting content can be difiicult, but it is far more difficult to run a successful website without doing this.

For reasons very similar to this, many entrepreneurs and others who are just starting out their own personal businesses look to provide goods or services which other companies aren’t already providing. Coming up with something unique that people can’t get anywhere else is the key to lasting ability on the Internet, where websites appear and disappear every hour of every day. It works with physical goods and services and it works just as well with articles, recipes, tips, advice and pretty much every other kind of written content.

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Writing in a friendly and conversational tone is a good way to get people reading and keep them reading when aggressive attempts at making a sale would send them looking somewhere else. Still, the idea is to get readers to do something, so there are a few things which should always be done, in addition to making content engaging.

- Use facts, figures and dates whenever possible. People love comparisons and making the best comparisons usually requires coming up with some solid proof.

- Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions — and the assumed answers within.

- Give readers something of value in the content provided. They should finish their reading and feel like they’ve found something interesting, surprising or important, something worth knowing. Creating that sense of value with a website’s content is imperative in getting people to visit more than once.

- For Bloggers, learn how to use html and implement it into those blogs. Making them more Internet friendly will bring in more people searching for content similar to that being hosted.

There are additional tips for creating quality content, such as looking at similar websites to find ideas for articles and descriptions for products, but these will be better covered in specific sections of this eBook. That doesn’t mean there’s nothing left to say about content creation though, not at all.

The frequency at which content is added to a website can also have a powerful effect on the habits of users. Going back to bloggers for a moment, if a crowd of followers gets used to a writer making weekly updates and adding content every Saturday, for example, then activity on Saturdays will be considerably higher on that blog than during other days of the week. People will get used to visiting a website based on its update schedule, so coming up with one and sticking to it is important for bringing in new visitors and keeping them.

Create Awesome Content

Keeping track of current events and seeing what people are talking about on the news, on various chat boards and in other gathering places can help a writer create compelling content for a website. One obvious example of this is when writers read about a show that has a lot of people talking and then start writing reviews for new episodes of those same popular television shows. Not all of the content for a website needs to be groundbreaking or innovative, and the most important quality for any written copy is that it appeals to the reader’s desires in the here and now.

It may sound cliche, but don’t forget to finish up with a call to action. Pointing readers towards other websites with which you’re developing a system of links can help to promote both of your websites at the same time. Once people have invested several minutes of their time reading the content you’ve written for them, they’re simply more likely to do what you say; it’s an other fact of sales copy. Whether you’re looking to increase interest in a good, service, website or other thing being marketed, don’t forget to plug it in a call to action at the end of your copy.

Website Optimization

A big part of Search Engine Optimization is optimizing your website to make it easier for visitors to navigate and use. Even if you don’t have much experience optimizing websites for the user experience, you can probably remember websites you’ve visited in the past which you thought were put together well; or not so well.

Your website must be easy for visitors to use if you want them to stick around at all. That doesn’t mean there can’t be compelling and maybe even controversial content, only that it must be easy to find and access for the visitor who wants to see it. Streamlining is a popular word here, and in essence, the practice denotes removing extraneous steps, buttons typing and clicks from a website’s navigation.

Search Engine Optimization

This could sound like a daunting task, but it’s not as diflicult as it may seem at first. Adding a single search bar to the top of a website, one which shows up on every page througiiout that website, is a good way to allow users to search through a website for whatever particular content they want, whenever the urge to search hit him. Like wise, organizing your website into various sections,each with their own unique focus, will help visitors to find the content they're seeking, as well as similar content they might also enjoy perusing.

Website Optimization is about more than just making a page easier for users to browse through and navigate. There are also several things a website manager can do to optimize the website for their own devices. Anyone using a website for marketing purposes absolutely must include a catch page. Essentially, a catch page is just like any other page on a website, except that it contains some boxes where users can enter contact information like email addresses, phone numbers and more. They can be made to look like something else (such as a form for site membership which must be filled out for access to certain parts of the website), but the end goal is always the same.

search engine optimization

Sending out advertisements through email has become more and more difficult, with penalties being ramped up for those who don’t do things the proper way. You can avoid any litigation related to spamming or flooding uninterested parties by using one of those catch pages to collect infonnation for your marketing campaign beforehand. Obviously, anyone who is willing to give you his or her contact information can be assumed willing to receive further correspondence from you — or at least that’s what people agree to when they share those addresses and numbers.

So, how does all this help to make your website appear more often in search engine results? It might not be apparent at first, but then few things on the Internet are for first-time webmasters who don’t yet know the way things work. Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close— people just have a way of sharing the things they like, as well as the things they dislike.

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. This is a good idea for smaller and newer Websites, but established sites with dozens or more pages of content might also benefit from an occasional optimization.

Utilizing Social Media

Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you’ve come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. This is basically any place where a high number of people concentrate on the lntemet — Facebook, Twitter, Pinterest and similar websites all count as social media. However, they aren’t the only sites to use on the Internet.

In addition to dropping status updates on Facebook, tweeting to followers about the latest update or new content on your website and sharing images of whatever is current, you can’t forget about places like YouTube, where it’s possible to create and disburse whatever advertising content you have, free of charge. Though they present a powerful platform, many people forget about video sharing websites when they turn to social media. Overlooking YouTube and other video sharing Websites like Twitch is a mistake that young webmasters can’t afford to make.

social media optimization

With millions of users pouring through its contents every day of the week, YouTube is one of the most popular websites on the Internet right now, a fact which makes it a perfect place for you to advertise your website. Even if you’re no good at making videos, just take a look around YouTube — you’ll quickly see many people capable of producing far worse content than you could ever imagine. Like advertising anywhere else, you don’t exactly need an outstanding ad loaded with production value. All you need is to advertise your product, whether that be a good, service or something less substantial.


As for video ideas, they are limitless. Recording yourself at work could be a great way to show curious viewers exactly what it is you do while giving you a good chance to demonstrate your skills in front of a crowd. Recording testimonials from people who felt satisfied after receiving whatever it is you have to offer is another great way to share knowledge of what you’re providing, while making sure your business appears in a positive light. If you have an especially interesting product, recording it in use can help to increase interest and get more people visiting your website to leam more about it. The possibilities really just keep going.

It’s also possible to pay for advertising on all of the different websites mentioned above. YouTube, Facebook, Twitter and other social media networks are all picking up on how their users are utilizing these networks to net more business, and they’re willing to help make a social media marketing campaign — for a price. However, consider this: When you’re watching video on YouTube, or looking at links along the right side of the page on Facebook, how often do you click on those obvious ads, and how often to you just scroll over or skip through them to get at the content you actually came to see?

Social media promotions

The majority of ads on the Intemet get ignored; there are even pop-up and ad blocking programs that help lntemet users to avoid ever seeing ads in the first place when browsing their favorite websites. It’s a much better idea to build up a pool of subscribers, followers or other interested people who actually want to know more about what you have to say and are willing to look for it, rather than forcing it upon them with yet another annoying ad.

Even Without users recommending your site to one another and creating organic trafiic that helps boost its ranking, you can do a little bit more to help your Website by adding inclusive tag banks to your videos, tweets, status updates and other posts. Tag banks are pretty much just blocks of Words which may or may not make much sense together, but are still very likely to be searched for when users hit up Google, Yahoo, Bing and other Websites.

Do you have a video about grooming cats? Then it might be a good idea to include several different cat breeds, along with Words like brush, comb, Wash, shampoo and other words and phrases people are likely to use when looking for videos about grooming cats. It’s almost impossible to have a bad tag bank as long as it includes lots of pertinent phrases and Words, but adding tags that have nothing to do with your content can actually make it more difficult to find, so that’s something to keep yourself from doing.


Well, that’s about all there is to say about Search Engine Optimization. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow.

Keyword Research and Implementation is important for making any piece of copy shine, especially in the eyes of search engines. Using Google AdSense,Google webmasters can quickly find and compare different keywords and phrases to come up with lines people will be very likely to look for on the Internet.

Content Creation is the basis of any website. Whether it is written word audio voiceovers, infomqational videos or some other content, it doesn’t matter. The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all.

Directory Submission is important to Search Engine Optimization, especially for younger websites that don’t have links built all over the Intemet already. It is an easy and free part of the Search Engine Optimization process which many novice webmasters ignore. If you want your website to succeed, don’t forget those directories.

Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might.

Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt.

Back Links go hand in hand with Link Building and act as advertisements for your website on other websites, rather than the links on your own website, which give more traffic to other websites. It would be foolish to spend significantly more time working on this or the former, and any efforts at linking should be divided between the two. Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Like the other steps, it is a process that doesn’t really end, since websites often need to be optimized repeatedly as new content is added to them.

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Intemet is something you should wait to do, at least until your website has enough meat to make a good first impression. You only get one.

By following the various steps outlined in this blog post and making modifications and changes to your website when the need arises, you will improve your website’s ranking on engines like Google, Bing, Yahoo and more. It may seem like a lofty goal, but keep at it. All of the Internet's major websites like eBay, Paypal, Google and other notable names got to where they are by utilizing these same steps.

This article is written by Nitin Jain (Author)